Creative, visual technologies platform BeamLab organized its highly anticipated audiovisual conference at this year’s Amsterdam Dance Event (ADE). An initiative of BeamSystems, cultural organization Pakhuis de Zwijger, the Hogeschool van Amsterdam and in cooperation with TU Delft, BeamLab regularly brings together creative professionals to share their experiences and to discuss the latest technological developments in the professional design field.
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Since 2011, TU Delft Assistant Professor Marco Rozendaal (Interaction Design, IDE) has been part of the editorial board, providing a research dimension to the BeamLab programmes.
“I think it is important for Industrial Design Engineering to stay connected to the creative industries, in which Amsterdam plays an important role,” Rozendaal says. “Beamlab is about moving images, creativity and entrepreneurship with a link to interactivity. This is very much in line with the vision of the faculty. Furthermore, as our education and research focuses on interactive media andsensory experiences, it is interesting to stay in touch with the professional field and to see how knowledge-based research could be shared with design professionals.”
Dedicated to visual technologies and high-end stage design, the third edition of the ADE BeamLab conference featured leading stage and motion graphic designers,VJs, and visual artists. KBK Visuals’ Freek Braspenning kicked off the event with a behind-the-scenes look at their work for the I Am Hardwell World Tour. In addition, music visualization designers Roy Gerritsen and Idzard Kwadijk (Studio Boompje) unveiled their specially developed, open source VJ application Synk and shared their insights on creating large-scale, visual designs for international festivals such as Sensation: Source of Light in Brazil.Arcadia’s Pip Rush and Bert Cole brought the event to a close by presenting their mammoth-sized, futuristic Spider stage design at the 2014 Glastonbury Festival.
Prior to the conference, Dutch artist Tarik Barri demonstratedthe use of his audiovisual softwareprogram Versum. By transforming music and sound into three-dimensional spaces, Barri has created an integrated universe of sound and images, which he uses as a personal instrument. His work illustrates the crossover potential between media arts and applied design, which is in line with BeamLab’s goal of bringingvarious disciplines together.
“The agenda for BeamLab evolves over time, Rozendaal says. “Maybe one BeamLab event could be dedicated to research done at TU Delft to see how professionals could use these new technologies in their creative work.”As an audiovisual laboratory, BeamLab is the ultimate platform for creativity, technology and design.
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